Building a transformative brand foundation to help drive a quick 70 billion

Questions

Quicken Loans needed to develop a new positioning that would serve as a platform for all communications, create internal focus and alignment, and drive dramatic growth. We helped them answer the following strategic questions:

  • How do we position ourselves for aggressive growth in a highly regulated environment?
  • How do we bring our brand to life at the highest impact touchpoints?
  • How do we tell a story of value to compete with behemoth bricks and mortar financial brands?
  • How do we segment our customers so our products and services resonate best?

Approach

From research and strategy to creative and execution, our approach was multi-faceted, yet outcome-focused. It included:

  • Competitive and trends analysis
  • Rigorous primary research
  • Brand strategy development
  • Competitive positioning/ brand pillar development
  • Messaging
  • Bringing the brand to life
  • Customer segmentation
  • Customer touchpoint journey

Results

70%

Annual mortgages went from 30 billion to 100 billion in just two years

Invested

more in marketing than ever before

Dedicated

to continued improvement and growth

Value

“Their work set the foundation that has enabled us to nearly triple our revenue ‬in two short years.”

President

Questions

Quicken Loans needed to develop a new positioning that would serve as a platform for all communications, create internal focus and alignment, and drive dramatic growth. We helped them answer the following strategic questions:

  • How do we position ourselves for aggressive growth in a highly regulated environment?
  • How do we tell a story of value to compete with behemoth bricks and mortar financial brands?
  • How do we bring our brand to life at the highest impact touchpoints?
  • How do we segment our customers so our products and services resonate best?

Approach

From research and strategy to creative and execution, our approach was multi-faceted, yet outcome-focused. It included:

  • Competitive and trends analysis
  • Brand strategy development
  • Messaging
  • Customer segmentation
  • Rigorous primary research
  • Competitive positioning/ brand pillar development
  • Bringing the brand to life
  • Customer touchpoint journey

Results

70%

Annual mortgages went from 30 billion to 100 billion in just two years

Invested

more in marketing than ever before

Dedicated

to continued improvement and growth

Value

“Their work set the foundation that has enabled us to nearly triple our revenue ‬in two short years.”

President

Leidos and RW Beck

Driving a 62% revenue increase in a down market through a holistic brand strategy

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