Cadabra. It’s not a household name. But it could have been. Jeff Bezos originally wanted to name his company Cadabra, as in abracadabra. But his lawyer thought he was saying … Continued

Your brand is your reputation. So investing in a brand engagement is one of the best ways to determine who you are, what you stand for, and help you ensure … Continued

Brand voice. It’s an essential tool that communicates brand personality and most importantly, helps ensure a brand earns the reputation it desires. When a brand voice is well defined and … Continued

First, what is market segmentation?  Simply put, segmentation is a way to rank the value of customers and prospects, separating those you want from those you don’t into targetable groups. Why … Continued

A decade ago creative teams had very little interaction with clients. As business and branding evolved, so too has the need for a strong collaboration between a diverse range of … Continued

The five years leading up to 2017 were good years for the hotel industry. Consumer confidence, corporate spending, and travel spending increased following the recession. Demand of hotel rooms exceeded … Continued

In his analysis of big data, Skift contributor Colin Nagy wrote, “Data should be in service to the human touch.” We couldn’t agree more. In fact, we believe data leaders and CIOs should keep … Continued

Tony Hsieh, CEO of Zappos once said, “If you get the culture right, most of the other stuff — like great customer service, or building a great long-term brand, or … Continued

It’s daunting—sitting in front of hundreds of logos options, a myriad of colors palettes, font treatments, photo styles, patterns, illustrations, graphic doodads that do this and that—all bundled together representing … Continued