I was having dinner with a friend (a CMO at a global corporation), when she explained her frustration with her CEO. “He just doesn’t understand one of our brands at … Continued

Once upon a time there was a company that touted values like integrity and respect. Maybe you’ve heard of it. The company was Enron. Then there was and still is, … Continued

Google “Millennials and travel” and 34,700,000 results appear in 0.47 seconds. Look closer and something else appears too: travel brands that are desperate to cater to this younger, up-and-coming generation. … Continued

We developed a new positioning, name and brand identity for Flexential, a highly regraded data center and IT infrastructure company. The rebrand follows the combination of ViaWest and Peak 10 … Continued

Cadabra. It’s not a household name. But it could have been. Jeff Bezos originally wanted to name his company Cadabra, as in abracadabra. But his lawyer thought he was saying … Continued

Your brand is your reputation. So investing in a brand engagement is one of the best ways to determine who you are, what you stand for, and help you ensure … Continued

Brand voice. It’s an essential tool that communicates brand personality and most importantly, helps ensure a brand earns the reputation it desires. When a brand voice is well defined and … Continued

First, what is market segmentation?  Simply put, segmentation is a way to rank the value of customers and prospects, separating those you want from those you don’t into targetable groups. Why … Continued

A decade ago creative teams had very little interaction with clients. As business and branding evolved, so too has the need for a strong collaboration between a diverse range of … Continued