“I want someone with financial experience.” “I want someone with heath care experience.” “I want someone with technology experience.”   When companies are looking for a branding partner, some … Continued

A brand is your reputation. So we are thrilled for our client, Children’s National Medical Center, which was just named one of the top five children’s hospitals in the nation … Continued

Choosing a brand positioning is one of the most important decisions you can make. That’s why deciding what your brand stands for and what reputation you want to earn in … Continued

Jeff Bezos, the CEO of Amazon, says a brand is what people say about you when you’re not in the room. In other words, your brand—your reputation—is about what you … Continued

Millennials love meaning. Particularly, a brand that has it. That’s why research and brand strategy have never been more important. Because in order to maintain a core customer base of … Continued

I was having dinner with a friend (a CMO at a global corporation), when she explained her frustration with her CEO. “He just doesn’t understand one of our brands at … Continued

Google “Millennials and travel” and 34,700,000 results appear in 0.47 seconds. Look closer and something else appears too: travel brands that are desperate to cater to this younger, up-and-coming generation. … Continued