Building a global reputation through a more aggressive competitive positioning

Questions

The Center for Creative Leadership needed help repositioning their organization to drive global growth and advance their mission. We helped them answer the following strategic questions:

  • How do we position our brand to jumpstart aggressive financial growth?
  • How do we expand our stellar US-centric reputation globally?
  • How do we tell our story better in a fractured and intensely competitive marketplace? 
  • How do we innovate fresh products and services to capitalize on emerging trends?
  • How do we align our culture to better support our strategy?

Approach

From research and strategy to creative and engagement, our approach was multi-faceted, yet outcome-focused. It included:

  • Competitive and trends analysis
  • Rigorous primary research
  • Brand strategy development
  • Competitive positioning/ brand pillar development
  • Messaging
  • Visual expression and identity
  • Employee engagement
  • Culture change
  • Communication strategy
  • Bringing the brand to life
  • Sales strategy and training
  • Marketing execution
  • Product and service innovation

Results

Aligned

previously siloed geographies and lines of business

Created

aggressive marketing strategies to compete head on with powerful brands

Equipped

sales team with breakthrough tools and messages

Accelerated

previously flat growth trajectory

Value

“Hiring The Brand Consultancy has been transformative for our organization. Their methodology is both art and science and our leadership team not only understood our true market position but also embraced a new brand strategy that was informed by deep research. The entire TBC team is outstanding. You get the A team every time. Their depth of knowledge and experience in helping companies rethink, reposition, and launch new brands to drive profitability is unparalleled. Quite simply, it is one of the best investments we have ever made.”

SVP Global Marketing & Chief of Staff

Questions

The Center for Creative Leadership needed help repositioning their organization to drive global growth and advance their mission. We helped them answer the following strategic questions:

  • How do we position our brand to jumpstart aggressive financial growth?
  • How do we tell our story better in a fractured and intensely competitive marketplace? 
  • How do we align our culture to better support our strategy?
  • How do we expand our stellar US-centric reputation globally?
  • How do we innovate fresh products and services to capitalize on emerging trends?

Approach

From research and strategy to creative and engagement, our approach was multi-faceted, yet outcome-focused. It included:

  • Competitive and trends analysis
  • Brand strategy development
  • Messaging
  • Employee engagement
  • Communication strategy
  • Sales strategy and training
  • Product and service innovation
  • Rigorous primary research
  • Competitive positioning/ brand pillar development
  • Visual expression and identity
  • Culture change
  • Bringing the brand to life
  • Marketing execution

Results

Aligned

previously siloed geographies and lines of business

Created

aggressive marketing strategies to compete head on with powerful brands

Equipped

sales team with breakthrough tools and messages

Accelerated

previously flat growth trajectory

Value

“Hiring The Brand Consultancy has been transformative for our organization. Their methodology is both art and science and our leadership team not only understood our true market position but also embraced a new brand strategy that was informed by deep research. The entire TBC team is outstanding. You get the A team every time. Their depth of knowledge and experience in helping companies rethink, reposition, and launch new brands to drive profitability is unparalleled. Quite simply, it is one of the best investments we have ever made.”

SVP Global Marketing & Chief of Staff

Quicken Loans

Building a transformative brand foundation to help drive a quick 70 billion