Client
Problem we solved
Creating a game-changing new brand for an iconic hotel company.
Approach
- Concept development
- Naming, logo, visual identity
- Target audience segmentation
- Prototype design/ FF&E research
- Rate engineering research
- F&B concept development and research
- Brand platform and messaging
- Guest experience strategy
- Hospitality strategy, service standards and hiring standards
- CSR strategy
- Employee engagement
- Franchise marketing
- Marketing activation
Outcome
Tru by Hilton became the fastest growing brand in Hilton’s portfolio and one of the fastest growing brands in the industry, with record development deals.
