PRIVACY POLICYLast updated March 05, 2025This Privacy Notice for The Brand Consultancy ("we," "us," or "our"), describes how and why we mightaccess, collect, store, use, and/or share ("process") your personal information when you use ourservices ("Services"), including when you:Visit our website at http://www.thebrandconsultancy.com, or any website of ours that links to thisPrivacy NoticeEngage with us in other related ways, including any sales, marketing, or eventsQuestions or concerns? Reading this Privacy Notice will help you understand your privacy rights andchoices. We are responsible for making decisions about how your personal information is processed. Ifyou do not agree with our policies and practices, please do not use our Services. If you still have anyquestions or concerns, please contact us at Thebrandconsultancy.com.SUMMARY OF KEY POINTSThis summary provides key points from our Privacy Notice, but you can find out more detailsabout any of these topics by clicking the link following each key point or by using our table ofcontents below to find the section you are looking for.What personal information do we process? When you visit, use, or navigate our Services, we mayprocess personal information depending on how you interact with us and the Services, the choices youmake, and the products and features you use. Learn more about personal information you disclose tous.Do we process any sensitive personal information? Some of the information may be considered"special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexualorientation, and religious beliefs. We do not process sensitive personal information.Do we collect any information from third parties? We may collect information from publicdatabases, marketing partners, social media platforms, and other outside sources. Learn moreabout information collected from other sources.How do we process your information? We process your information to provide, improve, andadminister our Services, communicate with you, for security and fraud prevention, and to comply withlaw. We may also process your information for other purposes with your consent. We process yourinformation only when we have a valid legal reason to do so. Learn more about how we process yourinformation.In what situations and with which parties do we share personal information? We may shareinformation in specific situations and with specific third parties. Learn more about when and with whomwe share your personal information.How do we keep your information safe? We have adequate organizational and technical processesand procedures in place to protect your personal information. However, no electronic transmission overthe internet or information storage technology can be guaranteed to be 100% secure, so we cannotpromise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able todefeat our security and improperly collect, access, steal, or modify your information. Learn moreabout how we keep your information safe.What are your rights? Depending on where you are located geographically, the applicable privacy lawmay mean you have certain rights regarding your personal information. Learn more about your privacyrights.How do you exercise your rights? The easiest way to exercise your rights is by submitting a datasubject access request, or by contacting us. We will consider and act upon any request in accordancewith applicable data protection laws.Want to learn more about what we do with any information we collect? Review the Privacy Notice in full.TABLE OF CONTENTS1. WHAT INFORMATION DO WE COLLECT?2. HOW DO WE PROCESS YOUR INFORMATION?3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?5. HOW LONG DO WE KEEP YOUR INFORMATION?6. HOW DO WE KEEP YOUR INFORMATION SAFE?7. DO WE COLLECT INFORMATION FROM MINORS?8. WHAT ARE YOUR PRIVACY RIGHTS?9. CONTROLS FOR DO-NOT-TRACK FEATURES10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?11. DO WE MAKE UPDATES TO THIS NOTICE?12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?1. WHAT INFORMATION DO WE COLLECT?Personal information you disclose to usIn Short: We collect personal information that you provide to us.We collect personal information that you voluntarily provide to us when you express an interest inobtaining information about us or our products and Services, when you participate in activities on theServices, or otherwise when you contact us.Personal Information Provided by You. The personal information that we collect depends on thecontext of your interactions with us and the Services, the choices you make, and the products andfeatures you use. The personal information we collect may include the following:namesphone numbersemail addressesjob titlesSensitive Information. We do not process sensitive information.All personal information that you provide to us must be true, complete, and accurate, and you mustnotify us of any changes to such personal information.Information automatically collectedIn Short: Some information — such as your Internet Protocol (IP) address and/or browser and devicecharacteristics — is collected automatically when you visit our Services.We automatically collect certain information when you visit, use, or navigate the Services. Thisinformation does not reveal your specific identity (like your name or contact information) but mayinclude device and usage information, such as your IP address, browser and device characteristics,operating system, language preferences, referring URLs, device name, country, location, informationabout how and when you use our Services, and other technical information. This information isprimarily needed to maintain the security and operation of our Services, and for our internal analyticsand reporting purposes.Like many businesses, we also collect information through cookies and similar technologies. You canfind out more about this in our Cookie Notice: http://www.thebrandconsultancy.com.The information we collect includes:Device Data. We collect device data such as information about your computer, phone, tablet, orother device you use to access the Services. Depending on the device used, this device datamay include information such as your IP address (or proxy server), device and applicationidentification numbers, location, browser type, hardware model, Internet service provider and/ormobile carrier, operating system, and system configuration information.Location Data. We collect location data such as information about your device's location, whichcan be either precise or imprecise. How much information we collect depends on the type andsettings of the device you use to access the Services. For example, we may use GPS and othertechnologies to collect geolocation data that tells us your current location (based on your IPaddress). You can opt out of allowing us to collect this information either by refusing access tothe information or by disabling your Location setting on your device. However, if you choose toopt out, you may not be able to use certain aspects of the Services.Google APIOur use of information received from Google APIs will adhere to Google API Services User DataPolicy, including the Limited Use requirements.Information collected from other sourcesIn Short: We may collect limited data from public databases, marketing partners, and other outsidesources.In order to enhance our ability to provide relevant marketing, offers, and services to you and update ourrecords, we may obtain information about you from other sources, such as public databases, jointmarketing partners, affiliate programs, data providers, and from other third parties. This informationincludes mailing addresses, job titles, email addresses, phone numbers, intent data (or user behaviordata), Internet Protocol (IP) addresses, social media profiles, social media URLs, and custom profiles,for purposes of targeted advertising and event promotion.2. HOW DO WE PROCESS YOUR INFORMATION?In Short: We process your information to provide, improve, and administer our Services, communicatewith you, for security and fraud prevention, and to comply with law. We may also process yourinformation for other purposes with your consent.We process your personal information for a variety of reasons, depending on how you interactwith our Services, including:To respond to user inquiries/offer support to users. We may process your information torespond to your inquiries and solve any potential issues you might have with the requestedservice.To send you marketing and promotional communications. We may process the personalinformation you send to us for our marketing purposes, if this is in accordance with yourmarketing preferences. You can opt out of our marketing emails at any time. For moreinformation, see "WHAT ARE YOUR PRIVACY RIGHTS?" below.To deliver targeted advertising to you. We may process your information to develop anddisplay personalized content and advertising tailored to your interests, location, and more. Formore information see our Cookie Notice: http://www.thebrandconsultancy.com.To evaluate and improve our Services, products, marketing, and your experience. We mayprocess your information when we believe it is necessary to identify usage trends, determine theeffectiveness of our promotional campaigns, and to evaluate and improve our Services,products, marketing, and your experience.To identify usage trends. We may process information about how you use our Services tobetter understand how they are being used so we can improve them.3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONALINFORMATION?In Short: We may share information in specific situations described in this section and/or with thefollowing third parties.We may need to share your personal information in the following situations:Business Transfers. We may share or transfer your information in connection with, or duringnegotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion ofour business to another company.4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?In Short: We may use cookies and other tracking technologies to collect and store your information.We may use cookies and similar tracking technologies (like web beacons and pixels) to gatherinformation when you interact with our Services. Some online tracking technologies help us maintainthe security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic sitefunctions.We also permit third parties and service providers to use online tracking technologies on our Servicesfor analytics and advertising, including to help manage and display advertisements, to tailoradvertisements to your interests, or to send abandoned shopping cart reminders (depending on yourcommunication preferences). The third parties and service providers use their technology to provideadvertising about products and services tailored to your interests which may appear either on ourServices or on other websites.To the extent these online tracking technologies are deemed to be a "sale"/"sharing" (which includestargeted advertising, as defined under the applicable laws) under applicable US state laws, you can optout of these online tracking technologies by submitting a request as described below under section "DOUNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?"Specific information about how we use such technologies and how you can refuse certain cookies isset out in our Cookie Notice: http://www.thebrandconsultancy.com.Google AnalyticsWe may share your information with Google Analytics to track and analyze the use of the Services.The Google Analytics Advertising Features that we may use include: Remarketing with GoogleAnalytics, Google Display Network Impressions Reporting and Google Analytics Demographics andInterests Reporting. To opt out of being tracked by Google Analytics across the Services, visithttps://tools.google.com/dlpage/gaoptout. You can opt out of Google Analytics Advertising Featuresthrough Ads Settings and Ad Settings for mobile apps. Other opt out means includehttp://optout.networkadvertising.org/ and http://www.networkadvertising.org/mobile-choice. For moreinformation on the privacy practices of Google, please visit the Google Privacy & Terms page.5. HOW LONG DO WE KEEP YOUR INFORMATION?In Short: We keep your information for as long as necessary to fulfill the purposes outlined in thisPrivacy Notice unless otherwise required by law.We will only keep your personal information for as long as it is necessary for the purposes set out inthis Privacy Notice, unless a longer retention period is required or permitted by law (such as tax,accounting, or other legal requirements). No purpose in this notice will require us keeping your personalinformation for longer than 2 years.When we have no ongoing legitimate business need to process your personal information, we willeither delete or anonymize such information, or, if this is not possible (for example, because yourpersonal information has been stored in backup archives), then we will securely store your personalinformation and isolate it from any further processing until deletion is possible.6. HOW DO WE KEEP YOUR INFORMATION SAFE?In Short: We aim to protect your personal information through a system of organizational and technicalsecurity measures.We have implemented appropriate and reasonable technical and organizational security measuresdesigned to protect the security of any personal information we process. However, despite oursafeguards and efforts to secure your information, no electronic transmission over the Internet orinformation storage technology can be guaranteed to be 100% secure, so we cannot promise orguarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat oursecurity and improperly collect, access, steal, or modify your information. Although we will do our bestto protect your personal information, transmission of personal information to and from our Services is atyour own risk. You should only access the Services within a secure environment.7. DO WE COLLECT INFORMATION FROM MINORS?In Short: We do not knowingly collect data from or market to children under 18 years of age.We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do weknowingly sell such personal information. By using the Services, you represent that you are at least 18or that you are the parent or guardian of such a minor and consent to such minor dependent’s use ofthe Services. If we learn that personal information from users less than 18 years of age has beencollected, we will deactivate the account and take reasonable measures to promptly delete such datafrom our records. If you become aware of any data we may have collected from children under age 18,please contact us at __________.8. WHAT ARE YOUR PRIVACY RIGHTS?In Short: You may review, change, or terminate your account at any time, depending on your country,province, or state of residence.Withdrawing your consent: If we are relying on your consent to process your personal information,which may be express and/or implied consent depending on the applicable law, you have the right towithdraw your consent at any time. You can withdraw your consent at any time by contacting us byusing the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THISNOTICE?" below.However, please note that this will not affect the lawfulness of the processing before its withdrawal nor,when applicable law allows, will it affect the processing of your personal information conducted inreliance on lawful processing grounds other than consent.Opting out of marketing and promotional communications: You can unsubscribe from ourmarketing and promotional communications at any time by clicking on the unsubscribe link in theemails that we send, or by contacting us using the details provided in the section "HOW CAN YOUCONTACT US ABOUT THIS NOTICE?" below. You will then be removed from the marketing lists.However, we may still communicate with you — for example, to send you service-related messagesthat are necessary for the administration and use of your account, to respond to service requests, or forother non-marketing purposes.Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If youprefer, you can usually choose to set your browser to remove cookies and to reject cookies. If youchoose to remove cookies or reject cookies, this could affect certain features or services of ourServices. For further information, please see our Cookie Notice: http://www.thebrandconsultancy.com.If you have questions or comments about your privacy rights, you may email us atThebrandconsultancy.com.9. CONTROLS FOR DO-NOT-TRACK FEATURESMost web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have dataabout your online browsing activities monitored and collected. At this stage, no uniform technologystandard for recognizing and implementing DNT signals has been finalized. As such, we do notcurrently respond to DNT browser signals or any other mechanism that automatically communicatesyour choice not to be tracked online. If a standard for online tracking is adopted that we must follow inthe future, we will inform you about that practice in a revised version of this Privacy Notice.California law requires us to let you know how we respond to web browser DNT signals. Because therecurrently is not an industry or legal standard for recognizing or honoring DNT signals, we do notrespond to them at this time.10. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACYRIGHTS?In Short: If you are a resident of California, Colorado, Connecticut, Delaware, Florida, Indiana, Iowa,Kentucky, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Tennessee, Texas,Utah, or Virginia, you may have the right to request access to and receive details about the personalinformation we maintain about you and how we have processed it, correct inaccuracies, get a copy of,or delete your personal information. You may also have the right to withdraw your consent to ourprocessing of your personal information. These rights may be limited in some circumstances byapplicable law. More information is provided below.Categories of Personal Information We CollectWe have collected the following categories of personal information in the past twelve (12) months:Category Examples CollectedA. IdentifiersContact details, such as real name, alias, postaladdress, telephone or mobile contact number,unique personal identifier, online identifier, InternetProtocol address, email address, and accountnameYESB. Personal information asdefined in the CaliforniaCustomer Records statuteName, contact information, education, employment,employment history, and financial informationYESC. Protected classificationcharacteristics under state orfederal lawGender, age, date of birth, race and ethnicity,national origin, marital status, and otherdemographic dataNOD. Commercial information Transaction information, purchase history, financialdetails, and payment informationNOE. Biometric information Fingerprints and voiceprints NOF. Internet or other similarnetwork activityBrowsing history, search history, online behavior,interest data, and interactions with our and otherwebsites, applications, systems, andadvertisementsNOG. Geolocation data Device location YESH. Audio, electronic, sensory, orsimilar informationImages and audio, video or call recordings createdin connection with our business activitiesNOI. Professional or employment-related informationBusiness contact details in order to provide you ourServices at a business level or job title, workhistory, and professional qualifications if you applyfor a job with usNOJ. Education Information Student records and directory information NOK. Inferences drawn fromcollected personal informationInferences drawn from any of the collected personalinformation listed above to create a profile orsummary about, for example, an individual’spreferences and characteristicsNOL. Sensitive personal Information NOWe may also collect other personal information outside of these categories through instances whereyou interact with us in person, online, or by phone or mail in the context of:Receiving help through our customer support channels;Participation in customer surveys or contests; andFacilitation in the delivery of our Services and to respond to your inquiries.We will use and retain the collected personal information as needed to provide the Services or for:Category A - 2 yearsCategory B - 2 yearsCategory G - 2 yearsSources of Personal InformationLearn more about the sources of personal information we collect in "WHAT INFORMATION DO WECOLLECT?"How We Use and Share Personal InformationYour personal information may be used in profiling and automated processes that could produce legalor similarly significant effects for you. Learn more about how we use your personal information in thesection, "HOW DO WE PROCESS YOUR INFORMATION?"Will your information be shared with anyone else?We may disclose your personal information with our service providers pursuant to a written contractbetween us and each service provider. Learn more about how we disclose personal information to inthe section, "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?"We may use your personal information for our own business purposes, such as for undertaking internalresearch for technological development and demonstration. This is not considered to be "selling" ofyour personal information.We have not disclosed, sold, or shared any personal information to third parties for a business orcommercial purpose in the preceding twelve (12) months. We will not sell or share personal informationin the future belonging to website visitors, users, and other consumers.Your RightsYou have rights under certain US state data protection laws. However, these rights are not absolute,and in certain cases, we may decline your request as permitted by law. These rights include:Right to know whether or not we are processing your personal dataRight to access your personal dataRight to correct inaccuracies in your personal dataRight to request the deletion of your personal dataRight to obtain a copy of the personal data you previously shared with usRight to non-discrimination for exercising your rightsRight to opt out of the processing of your personal data if it is used for targeted advertising (orsharing as defined under California’s privacy law), the sale of personal data, or profiling infurtherance of decisions that produce legal or similarly significant effects ("profiling")Depending upon the state where you live, you may also have the following rights:Right to access the categories of personal data being processed (as permitted by applicable law,including Minnesota’s privacy law)Right to obtain a list of the categories of third parties to which we have disclosed personal data(as permitted by applicable law, including California's and Delaware's privacy law)Right to obtain a list of specific third parties to which we have disclosed personal data (aspermitted by applicable law, including Minnesota's and Oregon's privacy law)Right to review, understand, question, and correct how personal data has been profiled (aspermitted by applicable law, including Minnesota’s privacy law)Right to limit use and disclosure of sensitive personal data (as permitted by applicable law,including California’s privacy law)Right to opt out of the collection of sensitive data and personal data collected through theoperation of a voice or facial recognition feature (as permitted by applicable law, includingFlorida’s privacy law)How to Exercise Your RightsTo exercise these rights, you can contact us by submitting a data subject access request, by emailingus at Thebrandconsultancy.com, by visiting http://www.thebrandconsultancy.com, or by referring to thecontact details at the bottom of this document.Under certain US state data protection laws, you can designate an authorized agent to make a requeston your behalf. We may deny a request from an authorized agent that does not submit proof that theyhave been validly authorized to act on your behalf in accordance with applicable laws.Request VerificationUpon receiving your request, we will need to verify your identity to determine you are the same personabout whom we have the information in our system. We will only use personal information provided inyour request to verify your identity or authority to make the request. However, if we cannot verify youridentity from the information already maintained by us, we may request that you provide additionalinformation for the purposes of verifying your identity and for security or fraud-prevention purposes.If you submit the request through an authorized agent, we may need to collect additional information toverify your identity before processing your request and the agent will need to provide a written andsigned permission from you to submit such request on your behalf.AppealsUnder certain US state data protection laws, if we decline to take action regarding your request, youmay appeal our decision by emailing us at Thebrandconsultancy.com. We will inform you in writing ofany action taken or not taken in response to the appeal, including a written explanation of the reasonsfor the decisions. If your appeal is denied, you may submit a complaint to your state attorney general.California "Shine The Light" LawCalifornia Civil Code Section 1798.83, also known as the "Shine The Light" law, permits our users whoare California residents to request and obtain from us, once a year and free of charge, informationabout categories of personal information (if any) we disclosed to third parties for direct marketingpurposes and the names and addresses of all third parties with which we shared personal informationin the immediately preceding calendar year. If you are a California resident and would like to make sucha request, please submit your request in writing to us by using the contact details provided in thesection "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?"11. DO WE MAKE UPDATES TO THIS NOTICE?In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.We may update this Privacy Notice from time to time. The updated version will be indicated by anupdated "Revised" date at the top of this Privacy Notice. If we make material changes to this PrivacyNotice, we may notify you either by prominently posting a notice of such changes or by directly sendingyou a notification. We encourage you to review this Privacy Notice frequently to be informed of how weare protecting your information.12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?If you have questions or comments about this notice, you may contact us by post at:The Brand Consultancy1015 15th Street Suite 600Washington, DC 20005United States13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WECOLLECT FROM YOU?You have the right to request access to the personal information we collect from you, details about howwe have processed it, correct inaccuracies, or delete your personal information. You may also have theright to withdraw your consent to our processing of your personal information. These rights may belimited in some circumstances by applicable law. To request to review, update, or delete your personalinformation, please fill out and submit a data subject access request.