We created a new logo and tagline for Car Seats for the Littles, a 501(c)(3), community driven, education oriented organization, staffed by Child Passenger Safety Technicians from the United States, Canada and EU Advocates.
CSFTL helps caregivers with three main types of questions: seat selection, installation and use, and clarifying niche issues that may not be clearly addressed in manuals.
Our team focused on simplifying the message while maintaining equity in the shape and color of the icon.
“Our original logo held a lot of sentimental value to many of our founding members. While that logo served us well for many years, it became clear that our brand needed a cleaner look to help us move past our humble beginnings and better reflect the professional, non-profit organization into which we have evolved. Working with The Brand Consultancy was a pleasure. They listened carefully to our concerns and our needs, learned who we are as an organization (learning a few things about child passenger safety along the way!), and created a logo that better reflects our vision for the future.”
– Emily, CSFTL