Financial Services Branding Agency | The Brand Consultancy

Successful financial service, insurance, mortgage, bank, and credit union brands know who they are, what they stand for, and where they’re going. In other words, they have strategic focus.

That’s why as a branding company, we don’t just stand for focus, we fuel it too. With deep experience in the financial industry, we’ve helped some of the world’s most renowned financial brands gain the focus they need to create the revenue they want.

Let's talk growth

mobile - Credit card designs for client use with their banks

Financial services brands we’ve helped grow

Research is the foundation of our work – all done in house – for decision making with confidence.

Our strategic work aligns with your company’s business goals to drive measurable growth.

Our senior-level executives are your day-to-day partners – we don’t hand you off to a junior team.

Their work set the foundation that enabled us to nearly triple our revenue in two short years.

— Quicken Loans

Let’s talk about your brand’s future

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Opening the window for growth with a new name and competitive positioning

Questions

New Mexico Federal Credit needed a new name and competitive position to meet aggressive growth goals. We helped them answer the following strategic questions:

How can we redefine the midscale category to fill a market void with a new brand in our portfolio?
What mindset should we develop the brand to appeal to that crosses generations?
What disruptive programs and features will resonate best with this target?
What visual expression will differentiate the brand in the most meaningful way?
How can we position the brand and tell a story of value to developers. investors, the media and consumers to jumpstart brand growth?

Capabilities

From research and strategy to creative and engagement, our approach was multi-faceted, yet outcome-focused. It included:

Brand strategy development
Messaging
Employee engagement
Bringing the brand to life
Naming
Experiential design
Rigorous primary research
Competitive position/brand pillar development
Visual expression and identity
Communication strategy
Marketing execution
Customer touchpoint journey

Results

Fastest growing brand in company history—and possibly the hotel industry

+36%

Increase in lending volumes

+63%

Increased desposit

+9%

Increased membership

Value

Thanks to The Brand Consultancy, we have a solid understanding of our market’s needs and the unique value we can bring them. After rolling out the new name and brand, we experienced a 9% growth in membership over what we experienced the year before. We also grew our lending volumes by 36% and deposit growth by 63% over the previous year. We equate that with our increased organizational knowledge and alignment, based off the branding work that was completed and implemented with TBC.

— SVP Strategic Marketing and Development

Drive measurablerevenue growth for yourfinancial services brand