What do successful healthcare brands have in common? Strategic focus. Brands with focus know who they are, what they stand for, and where they’re going. Which brings us to our healthcare branding services.
With extensive experience providing branding consulting services to the healthcare industry, we have an in-depth understanding of the unique challenges healthcare systems and organizations face, including the new payment environment, the impact of technology, and the competitive referral environment.
This understanding paired with extensive healthcare branding experience has given us the ability to help some of the world’s most renowned healthcare brands gain the competitive advantage they need to achieve growth.
Children’s National needed help repositioning themselves to increase market share and to become known for their holistic health system. We helped them answer the following strategic questions:
How do we turn around decreasing market share?
How do we better leverage our international acclaim into our local and regional markets?
How do we broaden market perceptions to encompass our holistic health system?
How do we engage families, referring physicians and donors to drive preference?
From research and strategy to creative and execution, our approach was multi-faceted, yet outcome-focused. It included:
Competitive and trends analysis
Rigorous primary research
Brand strategy development
Competitive positioning/ brand pillar development
Messaging
Visual expression and identity
Bringing the brand to life
Brand architecture
Brand tracking and measurement
Fastest growing brand in company history—and possibly the hotel industry
Increased Children’s unaided brand awareness
Increase in positive image attribute association
Increased donations
5 place rank increase in U.S. News & World Report ranking of top children’s hospitals
