Our Approach

Our methodology is collaborative, holistic, and highly rigorous with multiple data sources—yet streamlined—so decisions are made with certainty and your time is used efficiently. This proven approach liberates us to think strategically and creatively, and is managed with precision.

Envision

  • Brand strategy/ business strategy alignment
  • Competitive framework and message mapping
  • Trends analysis
  • Social media sweep
  • Internal ideation for market validation
  • Employee engagement theme, strategy and plan
  • SWOT analysis

Explore

  • Qualitative customer insight research
  • Brand health metrics
  • Customer value drivers and decision making research
  • Importance and performance attribute mapping
  • Name and brand equity assessment
  • Brand architecture system development
  • External assessment of hypotheticals and additional brainstorming

Evaluate

  • Rigorous quantitative positioning evaluation and messaging prioritization research
  • Positioning, pillar and brand strategy definition
  • Core messaging – adapted to key audiences
  • Strategic roadmap that prioritizes resources against the highest impact activities

Execute

  • Employee engagement: communications and training
  • Brand operationalization
  • Corporate identity
  • Visual expression and brand guidelines
  • Sales tools and training
  • Marketing execution
  • Customer experience journey to bring the brand to life
  • Campaign to launch the newly defined brand
  • Brand metrics and management
  • Brand infusion into the culture of the organization

Our Capabilities

Our outcome-focused solutions span research, strategy, creative, engagement and execution.

Research

  • Brand and name equity research
  • Brand positioning development
  • Market segmentation and customer acquisition strategy
  • Positioning evaluation and messaging prioritization
  • Customer experience journey
  • Effectiveness tracking and ROI measurement
  • Creative evaluation
  • Communications optimization
  • Product and service innovation

Strategy

  • Naming
  • Brand architecture
  • Brand strategy
  • Vision, mission, values development
  • Brand positioning and pillars
  • Customer experience strategy
  • Culture change
  • Voice of the brand messaging

Engagement

  • Corporate identity
  • Face of the brand visual expression
  • Internal and external brand launches
  • Social, digital and website development
  • Sales tools and training
  • Marketing collateral, campaigns and execution

Management

  • Brand tracking and measurement
  • Brand filter development
  • Brand standards and guidelines
  • Brand champion networks
  • Infusing the brand into hiring and training
  • Infusing the brand into performance and compensation