Client

progress

Problem we solved

Transferring product brand equity to a corporate brand to drive stakeholder affinity.

Approach

Competitive and market frame
Brand health/ value drivers research
Employer brand research
Brand tracker research
Brand platform
Core messaging toolkit
Visual identity
Brand guidelines
Strategic brand roadmap
Employee engagement
Sales and marketing materials
Ongoing research and brand strategy work

Outcome

Enabled the company to elevate the value of the corporate brand abd flow equity from the corporate brand to the business brands.

Interior of space of Progress showing brands visual design

Progress front cover design for sales and marketing materials

A book spread open on blue background

A book spread open on purple background

A book spread open on yellow background

A book spread open on pink background

Progress hat for visual identity

Employee key cards looks for employee engagement with clients to show visual identity

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