Problems We Solve

A focus on your brand strategy can drive competitive advantage and profitable growth. Here are a few of the problems we solve that continually frustrate organizations.

We need a new competitive position to take us to the next level and drive growth.

We start with a fact-based understanding of what your brand stands for today and ideally how it should be positioned in the future. Then we translate that understanding into an experience and expression of your brand that will drive preference, loyalty and growth.

We need to reach new customers and capture new markets.

Bringing new insights to the decision table, we determine precisely what you need to start doing, stop doing and keep doing to attract new customers and embrace new markets, all without alienating your core.

We need to refresh our brand and better communicate what we stand for.

Brand building is storytelling at its finest. We focus on what matters most to your key stakeholders to your drive growth, and crystalize your messaging to distinguish you from your competitive set.

We need to build a customer-savvy organization and deliver highly valued customer experiences

We start by substituting state-of-the-art, scientific fact for internally generated opinion. Many organizations make decisions based on conventional wisdom. We believe that the best brands do it differently—they make decisions based on the objectively determined needs and perceptions of their key stakeholders.

We need to tap marketplace insights and make fact-based decisions to quickly resolve an issue.

We get that business can’t stand still while embarking on a year-long brand-building process. Our streamlined methodology drives results less expensively and in less time than traditional methods.

We need to get leaders on the same page and build a game plan for the future.

Our process brings organizational leadership together in a series of carefully structured and dynamic strategic decision-making sessions that foster shared understanding and mutual commitment. Because your leaders walk through the process with us, they are vested in the outcomes and aligned on the path forward.

We need a fresh visual identity to break through the clutter of competing brands.

We use visual expression to strategically signal organizational advancement, engage new audiences and revitalize old ones. We take the science of brand strategy and give it the creative force to perform at its highest potential level.

We need to operationalize our brand at key touchpoints.

We look at the holistic experience your customers have with your brand, and bring the brand to life at the highest impact touchpoints.

We need to ensure our employees understand our strategy and actually deliver it.

Your brand is the promise you make and therefore, the promise you must always keep. We bring a series of proven yet cutting-edge techniques to the table––part education, and part inspiration––to ensure employees understand what the brand stands for and, more importantly, what each individual needs to do to deliver the right experience.

We need a strategic roadmap to prioritize initiatives and allocate resources while ensuring team buy-in.

No organization has unlimited resources. All need to prioritize their time, energy and money to help them best achieve their goals. We help clients use the brand as a filter for decision making, using the fewest resources possible to achieve the greatest impact. And we help execute for success.

We need to apply the voice and face of our brand to sales and marketing channels to improve customer acquisition.

Creative translation of core messaging and visual expression to engage, entice, inform and cause-to-act is foundational to our approach. We look beyond the expected and bridge the gaps between value proposition, user experience, advertising and sales tools to create powerful campaigns that work in orchestra.

We need to create a better way to organize our brands for better market resonance.

Our process for developing brand architectures brings deep understanding of best practices and fact-based insights into the perceptual permissions and limitations of each brand to create an architecture that helps you achieve your goals and limit your risks.

We need to innovate to create fresh, highly valued products and services.

We help you first ideate potential innovative growth opportunities and then definitively evaluate what it will take to realistically take advantage of the opportunities. We help imbed the innovation process into client organizations and provide the support to ensure it becomes part of the culture.