Introduction  Where travelers are presented with countless choices, brand equity plays a pivotal role in determining a hotel’s success. Brand equity is the intangible value a brand holds beyond its … Continued

How does one successfully bring a brand to life? You engage its stakeholders from the beginning. This may mean redefining what you consider “the beginning.” For effective employee engagement, “the … Continued

Almost all associations have one thing in common—an aspirational mission. But many association leaders find they don’t have what they most desire—achievable results. If you’ve been thinking about how to … Continued

Do you have a successful brand? There’s one main person who will determine a positive response to this question: your customer. That’s why it’s important for customer expectations and brand … Continued

Brand building. It’s one of the most significant levers a company has to drive business growth. According to McKinsey & Company, strong brands perform better financially, consistently beating other brands … Continued

We created a new logo and tagline for Car Seats for the Littles, a 501(c)(3), community driven, education oriented organization, staffed by Child Passenger Safety Technicians from the United States, … Continued

Giving control and choice to consumers. That’s a 2019 travel megatrend, according to the global travel intelligence company Skift. What does this mean for your hospitality brand? If you’re asking … Continued

The thing I need most in my life right now is a purpose-driven paper towel brand. Isn’t that what you were thinking too? In any case, that was the title … Continued

It used to be simple: brands would appeal emotionally to consumers and rationally to B2B buyers. Often, B2B brands touted their expertise. Sometimes, that was enough. But then a funny … Continued