New Brand Identity for Flexential

We developed a new positioning, name and brand identity for Flexential, a highly regraded data center and IT infrastructure company. The rebrand follows the combination of ViaWest and Peak 10 in August 2017 and reflects the company’s ongoing commitment to providing the highest level of service and satisfaction to its customers. The new name is based on the company’s flexible, customer-focused approach that is essential to their way of doing business.