Building a global reputation through a more aggressive competitive positioning
Questions
The Center for Creative Leadership needed help repositioning their organization to drive global growth and advance their mission. We helped them answer the following strategic questions:
How do we position our brand to jumpstart aggressive financial growth?
How do we expand our stellar US-centric reputation globally?
How do we tell our story better in a fractured and intensely competitive marketplace?
How do we innovate fresh products and services to capitalize on emerging trends?
How do we align our culture to better support our strategy?
Approach
From research and strategy to creative and engagement, our approach was multi-faceted, yet outcome-focused. It included:
Competitive and trends analysis
Rigorous primary research
Brand strategy development
Competitive positioning/ brand pillar development
Messaging
Visual expression and identity
Employee engagement
Culture change
Communication strategy
Bringing the brand to life
Sales strategy and training
Marketing execution
Product and service innovation
Results
Aligned
previously siloed geographies and lines of business
Created
aggressive marketing strategies to compete head on with powerful brands
Equipped
sales team with breakthrough tools and messages
Accelerated
previously flat growth trajectory
Value
“Hiring The Brand Consultancy has been transformative for our organization. Their methodology is both art and science and our leadership team not only understood our true market position but also embraced a new brand strategy that was informed by deep research. The entire TBC team is outstanding. You get the A team every time. Their depth of knowledge and experience in helping companies rethink, reposition, and launch new brands to drive profitability is unparalleled. Quite simply, it is one of the best investments we have ever made.”
SVP Global Marketing & Chief of Staff
Questions
The Center for Creative Leadership needed help repositioning their organization to drive global growth and advance their mission. We helped them answer the following strategic questions:
How do we position our brand to jumpstart aggressive financial growth?
How do we tell our story better in a fractured and intensely competitive marketplace?
How do we align our culture to better support our strategy?
How do we expand our stellar US-centric reputation globally?
How do we innovate fresh products and services to capitalize on emerging trends?
Approach
From research and strategy to creative and engagement, our approach was multi-faceted, yet outcome-focused. It included:
Competitive and trends analysis
Brand strategy development
Messaging
Employee engagement
Communication strategy
Sales strategy and training
Product and service innovation
Rigorous primary research
Competitive positioning/ brand pillar development
Visual expression and identity
Culture change
Bringing the brand to life
Marketing execution
Results
Aligned
previously siloed geographies and lines of business
Created
aggressive marketing strategies to compete head on with powerful brands
Equipped
sales team with breakthrough tools and messages
Accelerated
previously flat growth trajectory
Value
“Hiring The Brand Consultancy has been transformative for our organization. Their methodology is both art and science and our leadership team not only understood our true market position but also embraced a new brand strategy that was informed by deep research. The entire TBC team is outstanding. You get the A team every time. Their depth of knowledge and experience in helping companies rethink, reposition, and launch new brands to drive profitability is unparalleled. Quite simply, it is one of the best investments we have ever made.”
SVP Global Marketing & Chief of Staff
Quicken Loans
Building a transformative brand foundation to help drive a quick 70 billion
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