Working with The Brand Consultancy on our rebranding journey has been transformative for ICBA. Their work created the foundation for exceeding goals in member retention and acquisition.”
CMO
Independent Community Bankers of America
We experienced 9% growth in membership, a 36% increase in lending volumes, and a 63% increase in deposit growth. They are real pros who drive measurable results.”
SVP
Marketing Nusenda Credit Union
Their work contributed to a 20% increase in unaided brand awareness, a 24% increase in brand consideration for both complex and routine pediatric care, a 30+% increase in image association and a 50% increase in donations.”
CMO
Children’s National Health System
They helped us create and launch a new brand that outperformed all underwriting in terms of rate, revenue, and net promoter score. Their research has informed some of our most important strategic decisions, including brand architecture, customer segmentation and targeting, and creative optimization.”
Chief Commercial Officer
Extended Stay America
They are true thought partners doing everything in their power to over-deliver a product that exceeds your expectations, often delivering double digit growth.”
SVP Brand Management
Hilton Hotels
They bring a level of research-backed rigor combined with deep business knowledge that has helped transform our business and amplify our business strategy.”
SVP Brand Strategy
Ingersoll Rand
We've had 39% YOY contracts signed, and revenue that is unprecedented for our company. Their rebrand has been key to maximizing shareholder value long-term. There’s nothing stopping us now.”
CEO
Scottsman Guide

Cross-industry expertise. Proven business outcomes.

We work with organizations across industries to deliver brand focus, market growth, and measurable business outcomes.

Our approach is intentionally industry-agnostic.
By bringing cross-sector insight to every engagement,
we transfer proven strategies across industries.

Driving member growth, patient engagement, and trusted reputations.

Following a strategic brand launch with The Brand Consultancy, Community Health Accreditation Partners (CHAP) nearly doubled new business, demonstrating the ROI of measurable brand transformation.

Expanding share of wallet, repositioning for growth, and building customer trust.

Our foundational brand strategy work set the stage for Quicken Loans to nearly triple its revenue in two years.

Creating differentiated guest experiences and fueling rapid brand expansion.

Through research and brand strategy, we helped launch a new brand for Extended Stay America that exceeded revenue, rate, and NPS targets.

Building category leadership and scaling emerging technology brands.

Our brand strategy for Leidos fueled a 62% revenue increase over two years, in a challenging market.

Strengthening brand equity and driving growth in competitive markets.

We helped Ingersoll Rand define a customer segmentation and position their brand to amplify their business strategy.

Unifying purpose, growing membership, and strengthening relevance.

We partnered with the American College of Radiology (ACR) to streamline a complex brand system, eliminating 100+ logos, creating a unified identity that resonates with a younger audience, and implementing a rollout plan that strengthened brand presence and engagement

Building credibility, differentiation, and trust in a crowded marketplace.

A rebrand of HOK achieved 40% growth based on a positive impact on new clients and sell-through work with existing clients.

Healthcare

Driving member growth, patient engagement, and trusted reputations.

Following a strategic brand launch with The Brand Consultancy, Community Health Accreditation Partners (CHAP) nearly doubled new business, demonstrating the ROI of measurable brand transformation.

Financial Services & Insurance

Expanding share of wallet, repositioning for growth, and building customer trust.

Our foundational brand strategy work set the stage for Quicken Loans to nearly triple its revenue in two years.

Hospitality

Creating differentiated guest experiences and fueling rapid brand expansion.

Through research and brand strategy, we helped launch a new brand for Extended Stay America that exceeded revenue, rate, and NPS targets.

Technology

Building category leadership and scaling emerging technology brands.

Our brand strategy for Leidos fueled a 62% revenue increase over two years, in a challenging market.

Manufacturing

Strengthening brand equity and driving growth in competitive markets.

We helped Ingersoll Rand define a customer segmentation and position their brand to amplify their business strategy.

Associations & Non-Profits

Unifying purpose, growing membership, and strengthening relevance.

We partnered with the American College of Radiology (ACR) to streamline a complex brand system, eliminating 100+ logos, creating a unified identity that resonates with a younger audience, and implementing a rollout plan that strengthened brand presence and engagement

Professional Services

Building credibility, differentiation, and trust in a crowded marketplace.

A rebrand of HOK achieved 40% growth based on a positive impact on new clients and sell-through work with existing clients.
Their work contributed to a 20% increase in unaided brand awareness, a 24% increase in brand consideration for both complex and routine pediatric care, a 30+% increase in image association and a 50% increase in donations.”

Ready to fuel business focus?