Launching a new visual identity is not easy. It takes lot of time, effort and resources. What’s often overlooked is what happens once the brand is launched and implementation of … Continued

“We don’t need research. It’ll just tell us everything we already know.” There you have it. My most dreaded statement. As a research professional with 25 years of experience, this … Continued

For many years, like so many other brand strategists, I tried to avoid the inclination to want to differentiate a brand based on the attributes of its people. It has, … Continued

It’s hard to find a corporate statement that’s grander than a vision. That’s because a vision is a company’s purpose, one that’s hopefully said both succinctly and with style. It … Continued

We helped Fig & Olive refresh their already tasty brand. From a forward looking brand positioning to a fresh brand identity, we had fun building (and eating) this one!  

If everyone says they are innovative, what does that say? Innovation is so ubiquitous these days, it’s hard to get beyond the word and stay ahead of its definition. But … Continued

In all of my years working with brands, I have found few things to be as mysterious to clients as the brand manifesto. Unlike its cousins, the vision, mission and … Continued

  “I want someone with financial experience.” “I want someone with heath care experience.” “I want someone with technology experience.”   When companies are looking for a branding partner, some … Continued

After developing the successful rebrand of Gerber, TBC was asked to revamp their sister brand Danze, a leader in stylish kitchen and bathroom fixtures.