The five years leading up to 2017 were good years for the hotel industry. Consumer confidence, corporate spending, and travel spending increased following the recession. Demand of hotel rooms exceeded … Continued

In his analysis of big data, Skift contributor Colin Nagy wrote, “Data should be in service to the human touch.” We couldn’t agree more. In fact, we believe data leaders and CIOs should keep … Continued

Tony Hsieh, CEO of Zappos once said, “If you get the culture right, most of the other stuff — like great customer service, or building a great long-term brand, or … Continued

It’s daunting—sitting in front of hundreds of logos options, a myriad of colors palettes, font treatments, photo styles, patterns, illustrations, graphic doodads that do this and that—all bundled together representing … Continued

Here’s a question: Can you uphold your company’s reputation if over 90% of your employees don’t understand how to effectively represent the company brand? Short answer: no. In fact, if … Continued

Twenty thousand. That’s how many stories The Moth has told over the last two decades. Not surprisingly, this non-profit organization based in New York City knows a bit about good storytelling. In … Continued

There are many reasons you might be considering a strategic rebrand. It could be due to a change in your competitive landscape that’s impacting your growth. Or a corporate restructuring. … Continued

Imagine a brand brought to life so perfectly that it allows a company’s desired reputation with key stakeholders to shape its actions and achieve its business goals. Imagine a company where … Continued