A brand is your reputation. So we are thrilled for our client, Children’s National Medical Center, which was just named one of the top five children’s hospitals in the nation by U.S. News & World Report. Their recent jump from the tenth spot in 2017 to the fifth spot in 2018 is the largest in the history of the awards.
Over the last several years, we’ve worked with Children’s National to evolve market perceptions of their hospital in order to increase market share and brand affinity. By helping them reposition themselves to better leverage their brand in their local and regional markets, they have continued to accelerate their industry recognition as well. You can read the case study here.