Millennials love meaning. Particularly, a brand that has it. That’s why research and brand strategy have never been more important. Because in order to maintain a core customer base of … Continued

Google “Millennials and travel” and 34,700,000 results appear in 0.47 seconds. Look closer and something else appears too: travel brands that are desperate to cater to this younger, up-and-coming generation. … Continued

The five years leading up to 2017 were good years for the hotel industry. Consumer confidence, corporate spending, and travel spending increased following the recession. Demand of hotel rooms exceeded … Continued

First, what is market segmentation?  Simply put, segmentation is a way to rank the value of customers and prospects, separating those you want from those you don’t into targetable groups. Why … Continued