The focus on unique design in architecture

Mobile - The focus on unique design in architecture

Our Approach

We align brand strategy with business strategy to create opportunities for growth.

Our services

Our outcome-focused solutions span research strategy, creative, engagement and execution.

Brand research

Brand and name equity research
Brand positioning development
Market segmentation and customer acquisition strategy
Positioning evaluation and messaging prioritization
Customer experience journey
Effectiveness tracking and ROI measurement
Creative evaluation
Communications optimization
Product and service innovation

Brand strategy

Naming
Brand architecture
Brand strategy
Vision, mission, values development
Brand positioning and pillars
Customer experience strategy
Culture change
Voice of the brand messaging

Brand creative and design

Corporate identity
Face of the brand visual expression
Internal and external brand launches
Social, digital and website development
Sales tools and training
Marketing collateral, campaigns and execution

Brand management

Brand tracking and measurement
Brand filter development
Brand standards and guidelines
Brand champion networks
Infusing the brand into hiring and training
Infusing the brand into performance and compensation

Our approach

Our methodology is collaborative, holistic, and highly rigorous with multiple data sources—yet streamlined—so decisions are made with certainty and your time is used efficiently. This proven approach liberates us to think strategically and creatively, and is managed with precision.

1 Envision

Brand strategy/ business strategy alignment
Competitive framework and message mapping
Trends analysis
Social media sweep
Internal ideation for market validation
Employee engagement theme, strategy and plan
SWOT analysis

2 Explore

Qualitative customer insight research
Brand health metrics
Customer value drivers and decision making research
Importance and performance attribute mapping
Name and brand equity assessment
Brand architecture system development
External assessment of hypotheticals and additional brainstorming

3 Evaluate

Rigorous quantitative positioning evaluation and messaging prioritization research
Positioning, pillar and brand strategy definition
Core messaging – adapted to key audiences
Strategic roadmap that prioritizes resources against the highest impact activities

4 Execute

Employee engagement: communications and training
Brand operationalization
Corporate identity
Visual expression and brand guidelines
Sales tools and training
Marketing execution
Customer experience journey to bring the brand to life
Campaign to launch the newly defined brand
Brand metrics and management
Brand infusion into the culture of the organization